BRAND GUIDE
This guide presents the core elements of the visual identity of DIMK Serbia — colors, typography, and logo — to ensure the Society's communication is displayed consistently across all materials.
Colors
Primary 1A — #680032
Dark Grey — #27282B
Grey C — #383C45
Gray B — #E6EAF0
Gray A — #F7FAFC
White — #FFFFFF
Typography
Heading 1 / BDO Grotesk 400
Aa Bb Cc
Heading 2 / BDO Grotesk 400
Heading 3 / BDO Grotesk 400
Heading 4 / BDO Grotesk 500
Text / BDO Grotesk 400
Text • Medium / 500
Logo
The Society's logo is used without any changes to its color, rotation, or proportions. It is always positioned with sufficient clear space around it to ensure it remains clearly visible.